Why Advertise on TV?
The most powerful advertising medium available - Period.
Television works. Here's why:
- Consumers will spend 50% more time with TV than they will with
radio, and ten times more than they will reading the newspaper or
surfing the Internet.
- 82% of the population say TV is the most influential form of media available.
- People decide which products and services they want based on what they see on television.
- Now, the power of television is available to almost any business as it has become more cost-effective and targeted than ever before. However large or
small your company is, there is a television solution for you. Use
the power of television advertising to grow your business.
- The right medium for the right business.
- Television works best for advertisers who want to build a longer
term solution. Television advertising is, by its nature, a long-term
strategy. Think about this for a moment—how many times did you have to
see a TV ad before you immediately recognized the slogan or
were able to repeat it? Chances are somewhere between 6 to 9 times. This
is what's known as creating awareness.
- Your goal is to reach this 6-to-9-view threshold with your potential
customers. Test after test has shown that this is the point when
viewers become aware of your product, service, or brand. The longer you
run your ad, the greater number of people will begin to remember you and
potentially become your customers. Increasing awareness also helps
reinforce your brand to your existing customers, reminding them of your
business, and putting you top-of-mind for their next purchase.
- However, TV is also a powerful strategy for a special event or
promotion, and can drive a lot of customers through your door for a
one-time sale. This type of advertising can use a significantly smaller
budget, as long as you carefully target the market you want to reach,
and create a “blitz” of ads in the few weeks leading up to your
campaign.
- Television is the most powerful advertising medium available. The
largest corporations around the world use it to build their brands,
bring customers, add credibility, and grow their businesses. You should think about using it too.
For more information on how TV advertising can work for you or your business please send an email to corey@creativebubetube.com.
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