Wednesday 23 January 2013

Top 3 Answers Revealed...


I thought I would share some questions I get asked on a regular basis...


1. How much does it cost to advertise on TV? - prices have come down substantially over the past few years and a targeted campaign can cost as little as five to ten thousand dollars. 

2. Why Television over other mediums? - I don't recommend any marketing plan that focuses on one medium however television is the easiest way next to email to reach a large audience. It's extremely effective and the results are measurable if done properly.

 
3. Do you guarantee results? - if you allow us to build a strategic media plan and guide your creative then the answer is YES 




Monday 7 January 2013

Six Reasons Why You Need a Video


1. Visitors spend on average 2 minutes longer on your site if you have a video. 
2. 70% of customers prefer to watch a video than read boring copy on a website. 
3. Video on landing pages can increase conversion by up to 80%. 
4. 53 x better chance of getting onto page 1 of Google. 
5. 41% higher CTR than plain text in search results. 
6. YouTube dominates the search results. Your brand should be on it.
**stats are based on studies done by: AimClear, Forrester, EyeviewDigitaL, Comscore