Is there a paradigm shift happening in Marketing?

The answer is undoubtedly yes! Today, savvy marketers are more aware that conventional tactics just are not hitting home with audiences. Whether it be TV, Billboard, Tradeshows, etc... customers just aren't interested.

So what then, what should companies be doing in order to reach their core customer demographic. In a nutshell - nothing. Yes I said nothing lol. My clients sit back and let the customers come to them. Want to know how? Well I'll tell you.

Inbound Marketing...
In a nutshell, Inbound (content) marketing is the process of creating valuable pieces of information that help you attract, connect with, and convert prospects into paying customers.

It isn't marketing in the "traditional" sense where you're interrupting your potential customers
with ads and flashing things.

Content marketing provides your audience with tips, advice, and solutions to their problems
so that they'll be more willing to stick around and take some sort of action.

Ideally, you'd want your visitors to read your content and join an opt-in list so that you have
permission to contact them regularly. Through this ongoing email conversation, you can offer them your products and/or services.

It’s all about attention & authority..
With all the ads, blogs and social media sites fighting for your prospects attention, grabbing that attention has become an essential part of your success. Your content must first grab your readers attention, just enough to get them to keep reading. The more read, the more they’ll learn from you – and the more they learn the higher your credibility and authority goes. In order to grab that attention, you need compelling & benefit driven headlines for your articles and content pieces.

You see, as customers we buy from people (and companies) we know, like and trust – and this is exactly what content does for your business. Content builds trust because you’re giving it away for free. It makes people like you because you’re solving their problems. And it encourages people to buy because you’re positioning yourself as an authority in their eyes.

I will share more about Inbound (Content) Marketing in an upcoming post. If you have questions or would like to start a campaign please email me directly by clicking here.